What is Fullstory?

In short Fullstory is a way for you to see everything that happens on your site, the way the visitor saw it. Just click play and it will replay the session exactly as the visitor experienced it.
Was the customer not able to find the checkout button? was there an error on the product image? you will see exactly what the customer saw.
The Fullstory tagline is appropriately “Understand your users like never before” and we couldn’t agree more.

They are a lot of other platforms that offer this functionality, such as Hotjar or Mouseflow but Fullstory is simply two steps ahead of the game.


Wistia video thumbnail - FullStory Search and Session Replay in Action

Thanks for reporting a problem. We’ll attach technical data about this session to help us figure out the issue. Which of these best describes the problem?

Any other details or context?



Main Features

  • CAPTURE EVERYTHING: Every click, keypress, page transition and more – automatically indexed and easily accessible to any team with a stake in the customer’s success.
  • FAST AND INTUITIVE: OmniSearch helps you find customers, identify rage clicks, summon page analytics, build funnels and more instantly. Just start typing.
  • SMART FRUSTRATION DETECTION: FullStory intelligently surfaces key moments of potential user frustration. Rage, Error and Dead clicks magically bring different aspects of a faulty UI to light—and show you how to improve.

Signup and setup

Better than reading through feature lists and other reviews, you should simply signup for an account https://www.fullstory.com/signup/ so you can see for yourself how it can help you better understand your customers.

Once you sign up, setup is as easy as copying a small snippet and adding it to the header of your site. One snippet and you’re done – no special fields, configurations etc, it’s that easy




  • Session Playback
  • Omnisearch
  • Searches
  • Identify API
  • Custom User Attributes
  • Rage Clicks
  • Dead Clicks
  • Integrations
  • Fullstory TV
  • Session Sharing

Why we really like it

Besides for all the above mentioned features (and a lot more) that you can take advantage of as a store owner, we have a biased opinion of why we love this product.
Troubleshooting – Whenever a bug gets reported, we save plenty of time trying to reverse engineer how the customer bumped in to this error. Using anything from the customer name to his IP address, we are able to quickly locate his session and within minutes we see exactly what happened and what possibly went wrong.
The fact that we get access to the console.log and can easily see any JS errors is a huge bonus for us, the time this saves us in troubleshooting and the speed at which we can correct potential issues is immeasurable.

You can find out more about FullStory, request a demo or sign up for an account at https://www.fullstory.com/

PS: Credit is due to our good friends @ Plasticplace for introducing us to this product.