Update 5-13-2022

While we still love FullStory for their omnisearch, speed and efficiency, their pricing model has changed drastically and is no longer affordable for small businesses.

A similar tool that we’ve been using over the last couple of years is LogRocket – especially if you’re using React and Redux for your front end, you will find LogRocket to be a dream come true. Their search is not as powerful as FullStory’s but it’s dev tools should easily compensate for that.

Recently though, Microsoft launched their own such tool –  Clarity and the best part is that it’s 100% free. It has very powerful filters and segments, but has very limited dev tools (you can search for errors but as of this writing you cannot see any more information about the error).  If you want to start seeing what your users are seeing and experiencing without breaking the bank, I would definitely recommend Clarity

 

PS: Credit is due to our good friends @ Avenues Recovery for helping us discover Clarity.

FullStory is still an excellent product, so feel free to read on and see why we initially liked them so much.

What is Fullstory?

In short Fullstory is a way for you to see everything that happens on your site, the way the visitor saw it. Just click play and it will replay the session exactly as the visitor experienced it.
Was the customer not able to find the checkout button? was there an error on the product image? you will see exactly what the customer saw.
The Fullstory tagline is appropriately “Understand your users like never before” and we couldn’t agree more.

They are a lot of other platforms that offer this functionality, such as Hotjar or Mouseflow but Fullstory is simply two steps ahead of the game.


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Wistia video thumbnail - FullStory Search and Session Replay in Action

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Main Features

  • CAPTURE EVERYTHING: Every click, keypress, page transition and more – automatically indexed and easily accessible to any team with a stake in the customer’s success.
  • FAST AND INTUITIVE: OmniSearch helps you find customers, identify rage clicks, summon page analytics, build funnels and more instantly. Just start typing.
  • SMART FRUSTRATION DETECTION: FullStory intelligently surfaces key moments of potential user frustration. Rage, Error and Dead clicks magically bring different aspects of a faulty UI to light—and show you how to improve.

Signup and setup

Better than reading through feature lists and other reviews, you should simply signup for an account https://www.fullstory.com/signup/ so you can see for yourself how it can help you better understand your customers.

Once you sign up, setup is as easy as copying a small snippet and adding it to the header of your site. One snippet and you’re done – no special fields, configurations etc, it’s that easy

fullstory-install

Pricing

Why we really like it

Besides for all the above mentioned features (and a lot more) that you can take advantage of as a store owner, we have a biased opinion of why we love this product.
Troubleshooting – Whenever a bug gets reported, we save plenty of time trying to reverse engineer how the customer bumped in to this error. Using anything from the customer name to his IP address, we are able to quickly locate his session and within minutes we see exactly what happened and what possibly went wrong.
The fact that we get access to the console.log and can easily see any JS errors is a huge bonus for us, the time this saves us in troubleshooting and the speed at which we can correct potential issues is immeasurable.

You can find out more about FullStory, request a demo or sign up for an account at https://www.fullstory.com/

PS: Credit is due to our good friends @ Plasticplace for introducing us to this product.